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    The Man and the Brand

    Daniel Hechter revolutionised fashion in the 60’s by making high quality, designer clothes available to everyone. Bringing high society fashion from the catwalk to the shops of Paris, he is often hailed as the inventor of ready-to wear.

    Daniel Hechter dresses Brigitte Bardot in La Parisienne

    The brand is created by Daniel Hechter

    The first Daniel Hechter men's collection

    The brand sponsors Paris Saint-Germain. Daniel Hechter goes on to design the club's iconic jersey and dresses the club's staff and players in Daniel Hechter products

    The brand is acquired by the Aulbach Group

    Daniel Hechter celebrates 50 years as a brand

    Daniel Hechter Australia


    Daniel Hechter menswear has five dedicated stores in Melbourne and Adelaide.

    The collections can also be found in more than 160 in-store corners and retail outlets and selected David Jones all over Australia and New Zealand.

    The brand recently celebrated its 25 years in the Australian fashion scene and has been managed and operated by Expedition Apparel since 2006.


    Sport is part of the brand's DNA. From racing cars to football and tennis, the Daniel Hechter brand shines with the codes and values of sport: dynamism and team spirit.

    In France, Daniel Hechter has been a partner of the PSG and dresses the French Fed Cup and Coupe Davis teams. Since 2017, the brand has also become Renault Formula One Team Official Outfitter.

    In Australia, Daniel Hechter dressed the Carlton Footbal Club and has been dressing the Fremantle Dockers since 2014.

    Daniel Hechter Paris

    Daniel Hechter Australia