Daniel Hechter realised the idea of making fashion affordable for everyone and a daily event and thus set a new fashion statement. The French designer was style-defining for a whole epoch, also in terms of men's fashion and the creation of a lifestyle after representing the idea of 'Savoir-vivre' (way of life). Savoir-vivre is home to the Daniel Hechter brand. With its roots in the fashion capital of Paris, the brand offers a French way of life in its most beautiful form. Stylish, cosmopolitan, creative, French. This attitude to life is alive on all five continents worldwide.